The Division - BE.ON DVYSION | Entertainment Architecture

THE dvysioN

the divisioN

Meet the division

info@beondvysion.com

BE.ON DVYSION is a creative collective of Entertainment Architecture based in Milan.

Born in 2020 from the creative synergy between Vincenzo Falcone, Architect and Co-Founder, Antonietta Pezzuti, Architect & Co-Founder and Antony Kevin Montanari, Associate Creative Director and former Co-Founder, joined in 2021 by Elona Izrailova, Art Director and Joaquin Morodo, Business Relationship Manager.

The collective philosophy is enhanced by the contamination of different experiences and independent professionals from different fields, promoting quality of creative contents in an international dimension of present and future sustainability.

ViNceNzo falcoNe

architect & manager

ANtoNiEtta pEzzuti

architect

eLONA IZRAILOVA

art director

jOAQUIN MORODO

business relationship manager

vincenzo falcone

ARCHITECT & MANAGER

Co-Founder | Interior & Retail Design Specialist, PR Manager

Born in 1986, he starts his professional career as a model, joining an international jet-set traveling from Milan to Madrid, Barcelona, New York and Miami.

Following his passion for architecture and design, he joins the Architecture & Industrial Design Faculty at the Università degli Studi della Campania “L.Vanvitelli”, winning a prestigious Erasmus scholarship at the “San Pablo CEU” University of Madrid, one of the great universities of Spain. He graduates developing a bachelor thesis on the “Technique of Environmental Control”, based on a sustainable “Parque del Retiro de Madrid” park project, in collaboration with the madrileña university and the Engineer Gino Iannace.

He then completes the master’s degree of Architettura – Progettazione degli Interni e per l’Autonomia, traveling from Aversa to Milan, where he keeps following up his modelling career for Loro Piana.
In 2016, he creates a partnership with Loro Piana and the famous architect Piero Castiglioni, graduating with a bachelor thesis regarding “Luxury Retail Design”, curated by History of Architecture and Design’s Professor Elena Manzo.

Milan soon becomes his city, starting collaborations with many architects in the area.
Fascinated by Spain, he then moves to Barcelona for two years, meeting the well known Indian Architect and Designer Saket Sethi.

Moved by wide perspectives, he manages the introduction of Saket Sethi on the Italian scene for the first time, developing many projects connecting Milan, Mumbai and the Parthenopean region.
On this project, he develops a conference & design exhibition at the Architecture and Design Faculty of the “L.Vanvitelli” University with Professor Elena Manzo.

The following projects, ideas and events generated by this collaborations lead the two architects to the worldwide prestigious event of the Milan Design Week, presenting a revolutionary green architecture project at the Tesla Design Lounge (Piazza Gae Aulenti).
In its Milan Design Week Special Edition, the milanese “The Way Magazine” defines Vincenzo an authentic “cultural weaver”.

His presence at the Fuorisalone draws also the attention of “Monaco Affari”, business magazine of Monte-Carlo and editor of many Design Week events, which describes the Tesla Design Lounge event one of the most glamour and attended events of the week.

He’s Manager, Architect and Co-Founder of BE.ON DVYSION, a disruptive collective of Architects, Designers and Engineers developing a sustainable-driven Entertainment Architecture.

He works as Architect developing international projects keeping an active link with his territory.

www.vincenzofalcone.com

vincenzofalcone@beondvysion.com

antonietta pezzuti

ARCHITECT

Co-Founder | Renovation, Conservative Consolidation & Urban Planning Specialist

Architect Antonietta Pezzuti was born in Secondigliano, suburbs of Naples, at the borders with Scampia and beyond borders of reality.
She graduates Summa Cum Laude in Architecture at the “Federico II di Napoli” University, specialising in Restoration and Conservative Consolidation.
As Coordinator of the Technology Department and Assistant at the Architecture State Exam, she had the privilege of being part of the developers of the “Città Obliqua” project, which inspired the famous Edoardo Bennato song.

On an International scale, she was Professor of “Tourist Management, Restoration and Promotion of Cultural Heritage” at the State University of Roskilde in Denmark and the International University Study Center (CSUI) in Lugano, Switzerland.

As Project Manager, she developed educational Restoration and Conservative Consolidation Projects for national institutions.
She was Coordinator and Teacher of MURST P.O.N. projects, masters for “Alta Formazione in Direttori di Cantiere di Restauro e di Recupero” – “Restoration Techniques” – “Innovation Technology for Transportation”.

With a 360° expertise, her thirst for knowledge and entrepreneurship skills, she joined the “In Tavola S.p.A.” catering company, designing projects with famous wedding planners as Angelo Garini and Enzo Miccio.

“Innovation is fundamental, but without erasing and destroying our heritage.” she says, refusing to identify herself with pure contemporary developments, always preserving a concept of innovation which could highlight our history.

She has been officially adopted by the Piana del Sele valley, touched by its rural roots, its touristic potential and its beyond repair coastline.
For this land, she developed the Urban Planning called “Fronte del Mare”, a revolutionary restoration and expansion of the coastline, with a functional and touristic renovation from the mouth of the Sele river to the mouth of the Solofrone river.

The creation of Tenuta Acquebianche is what truly reflects her soul.
A contemporary manor built with ancient techniques with an endless view between the Picentini Mountains and the Gulf of Salerno.
This hideaway created by Architect Tonia, is not only an inspiring place for creativity and the sense of community, but a space where many thoughts come together.
It’s an oasis where to meet and create synergies, a bridge between history and innovation, North and South, the spiritual headquarter of the true identity of BE.ON DVYSION.

The Architect is nowadays active on Development, Consolidation and Urban Planning projects of the Salerno area and she’s Technical Director for the GAL – Colline Salernitane Group, local organisation for the development and growth of local rural areas.

toniapezzuti@beondvysion.com

elona izrailova

ART DIRECTOR

Visual Communication, Art Direction, Design Research

CREATIVE EL VISION is a studio founded in 2014 by Elona Izrailova, Russian designer based in Milan.
Doing her BA at the Institute of Modern Art (Moscow), she started with fine art and mainly graphic design.
Afterwards, she studied at the Istituto Marangoni for Master Design Direction (Milan).
Within the study program she improved her skills and vision on creative design research, and multidisciplinary approach to the creative process including such parts as product, fashion, branding and material design.

After MA graduation, Elona was invited to the position of Visual Communication Designer at Design Hotel PalazzinaG (Venice). Along with brand communication development, she did some major design research and launched the design concepts for the chain’s new projects.
From 2014 Elona started to work on her own design projects and as free-lance collaborating with different international brands.

In her creative process she uses a combination of graphic tradition with different materials mixing hand painting and digital design.

VISUAL COMMUNICATION | ART DIRECTION | DESIGN RESEARCH | FABRIC AND FURNITURE DECORATION | TAILOR-MADE FASHION ACCESSORIES | PATTERN DESIGN | ILLUSTRATION

Fairs & Exibitions

SALONE DEL MOBILE DESIGN WEEK | FUORI SALONE, MILAN 2019
ART BASEL ART FAIR, NEW YORK 2018

SALONE DEL MOBILE DESIGN WEEK | FUORI SALONE, MILAN 2018
ART BASEL ART FAIR, BASEL 2017

ART BASEL ART FAIR, MIAMI 2016

SALONE DEL MOBILE DESIGN WEEK | FUORI SALONE, MILAN 2015

elonaizrailova@beondvysion.com

joaquin morodo

BUSINESS RELATIONSHIP MANAGER

Creative Business Development, Art, Music, Luxury, Fashion & Design

Joaquín Morodo Garcia is a spanish artist and entrepreneur born in Madrid into a family of humanists, politicians, artists and sociologists.

He studied law at the Complutense University of Madrid and international business at the University of New Mexico.

He has a twenty-one year career in the world of fashion and luxury, signing collaborations with major companies such as Gucci, Etro, Dolce Gabbana, Canali, Kiton, Bally, Giorgio Armani, Loro Piana, Larusmiani, Belstaff, Ferrari, Lamborghini, Esteē Lauder, L’Orèal, Brunello Cucinelli and a long list of important names in the field of textile, cosmetic and artistic fashion located in the luxury sector.

He developed different start ups since 2010 such as Khardaia Doula, located in the natural medicine sector, Doppiahache in the footwear sector and MBA Global Management in the marketing field.

He promotes himself as a lover of eco-sustainability, planet and nature of architectural, aesthetic and moral beauty.
He has been a member of the Ateneo de Madrid and is linked to numerous social works and defence of human rights.

joaquinmorodo@beondvysion.com

TalENts

Collaborations & Partners

the-way-magazine

THE WAY MAGAZINE

creative-el-vision

CREATIVE EL VISION

itan

ITAN

akm

ANTONY KEVIN MONTANARI

HUBMIRA

HUBMIRA

cial

CIAL

cds

CLOUD SOLUTIONS